1/2-day training
Locatie: Amersfoort
Inclusive:
Coffee/tea, course materials, practice files and certificate
Shelf Analysis
Do you want to learn how to objectively analyze and improve shelf presentations based on data? In this practical skills workshop, you will learn how to turn shelf data and analyses into well-founded decisions on space allocation, assortment and facings. You will discover which data, measures and analysis techniques are essential and how to apply them to demonstrably improve shelf performance. This way, you move from insight to action and are able to strongly substantiate your shelf proposals towards internal stakeholders and trading partners.
€475,- excl. btw
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Why this workshop?
In an increasingly data-driven retail environment, a well-founded shelf analysis is essential. With this workshop, you will:
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Work with objective data instead of assumptions
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Strengthen your analytical skills related to shelves and space allocation
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Convincingly substantiate shelf proposals and assortment decisions
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Achieve measurable improvements in revenue, margin and shelf efficiency
In-company:
This workshop is also available as an in-company training, working with your own data and shelf plans.
What will you learn in this workshop?
- Which data you need for a good shelf analysis (retailer data, market data such as Circana/IRI and internal data)
- Which measures are crucial in shelf analysis, such as sales, volume, margin, rotation, distribution, fair share, market share and space share
- How you apply different analysis techniques, such as Top/Bottom analysis, Hot/Cold thermometer analysis and Quadrant analysis
- How you optimize shelf space based on performance and growth potential
- How you make data-driven decisions about listings, delistings and facings
- How you translate analyses into concrete shelf recommendations and convincing trade presentations
Who is this workshop for?
- Category Managers
- Space Managers
- Trade Marketeers
- Account Managers
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