1-day training
Location: Amersfoort
Masterclass Shopper Marketing
Shopper Marketing: Crack the code on the shop floor!
In today’s dynamic retail world — online and offline — the purchase decision is more crucial than ever. But how do you influence it effectively? What’s the role of retail media, and how do you use it to its full potential?
This intensive one-day masterclass, essential for retailers and suppliers alike, gives you the tools to truly make a difference.
Learn more
Dive into the mind of the modern shopper and uncover the vital difference between consumer attitudes and real purchase behaviour at the shelf. You’ll go beyond theory and gain hands-on tools: from understanding shopper insights to developing winning activations and effective merchandising techniques.
Inspire shoppers to act, boost conversion, and drive measurable results — with the expertise of The Category & Trade Company.
This masterclass is available for open enrolment and can also be delivered in-company or intercompany on request.
What you’ll learn in this training
- How to influence the purchase decision on the shop floor
- The key rules of effective merchandising
- Practical tools to increase conversion in-store
- Wat is de rol van retailmedia en hoe zet je deze effectief in?
Who it's for:
- Trade Marketeers
- Category Managers
- Accountmanagers
- Space Managers
- (3–6 years experience)
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