1-day training
Location: Amersfoort
FMCG Annual Business Review
Annual business reviews are a key part of strategic collaboration in the FMCG sector. The quality of these meetings often determines your yearly success — influencing both your commercial agenda and the joint results with your retail partners.
This one-day masterclass has been designed to help you optimise every stage of this crucial interaction.
Learn more
This training covers the entire preparation process — from data analysis and internal alignment to defining clear objectives. You’ll learn to build a strong, insight-driven narrative based on market data and category performance.
We also focus on the structure and delivery of the meeting itself, including presentation techniques and a strategic approach to negotiation.
This masterclass is available for open enrolment and can also be organised in-company on request.
What you’ll learn in this training
- The full preparation process — from analysis and goal setting to internal alignment
- How to develop convincing annual plans with a solid, data-driven foundation and clear customer insight
- How to present a strategic story that creates value for both parties and strengthens collaboration
- How to improve meeting delivery with effective communication skills
- How to strengthen your negotiation power and steer towards win–win outcomes for sustainable growth
- How to work with a practical toolkit with proven models and techniques for more effective annual business reviews
- How to prepare with confidence, achieve significantly better results and turn every meeting into an opportunity
Who it's for:
- Trade Marketeers
- Accountmanagers (National, Key)
- Category Managers
- Sales Managers
- How to prepare with confidence, achieve significantly better results and turn every meeting into an opportunity
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