1-day training
Location: Amersfoort
Customer Journey Management
The modern customer journey is complex and moves seamlessly between online and offline channels. How do you create a consistent, positive experience that drives loyalty and conversion?
This one-day masterclass is essential for marketing and commercial professionals who truly want to put the customer at the heart of their business.
Learn more
You’ll learn not only how to effectively map customer journeys, but also how to identify pain points and key ‘moments of truth’. Develop a clear journey strategy, integrate your touchpoints, and design solutions that significantly improve the customer experience while boosting sales and profitability.
With the expertise of The Category & Trade Company, you’ll gain both strategic insights and practical tools to make a tangible impact right away.
What you’ll learn in this training
- What the customer journey looks like in an omnichannel environment
- What happens at each stage of the customer journey
- The main triggers and barriers in the customer journey
- How retailers and suppliers can maximise impact across the different phases of the journey
- How digitalisation is changing the customer journey — and how to respond effectively
- How to organise your business around the journey, including how commercial teams interact and influence the overall customer experience
Who it's for:
- Trade Marketeers
- Category Managers
- Marketeers
- Sales Managers
- E-category Managers
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