2-day training
Location: Amersfoort
Includes the Handbook Format Management
Format Management
A strong retail format is more than just great design – it’s the backbone of commercial success.
In this two-day Format Management training, you’ll learn how to translate your brand identity and strategy into clear format principles, from the design of store layouts and locations to assortment, pricing, presentation and promotion – all choices that work for both your customer and your organisation.
€1825,- excl. VAT
Learn more
Discover how to bring structure and clarity to your format strategy, and how to ensure consistency from development through to implementation – whether launching a new retail format or refining an existing one. You’ll also learn how to grow sales per square metre by steering space use effectively and how to use a floor space matrix to translate format decisions into practical retail execution.
You’ll work with practical tools, real-life cases and your own business situation, so you can apply what you learn immediately. This training is perfect for anyone involved in developing, refining or rolling out retail formats and wanting more control, impact and direction. Upon registration, you’ll receive the new Handbook Format Management.
The training is available through open enrolment, and can also be delivered in-company or intercompany on request.
What you’ll learn in this training
- How to build a retail format that’s relevant for both customer and organisation
- How to turn strategic choices into concrete format building blocksnen
- How to use the floor space matrix to increase return per m²
- How to take control of the process from idea to roll-out
- How to structure your organisation to embed format choices sustainably
Who it's for:
- Decision-makers responsible for the retail format – from senior management to commercial teams
- Those accountable for Format, Category Management and Operational Management
- Implementation specialists – from producers to construction and execution partners
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