2-day training
Location: Amersfoort
Includes book: Category Management Handbook
Category Management
Category Management forms the backbone of commercial success within retail and FMCG.
The training courses from The Category & Trade Company help you, as a Category Manager, Trade Marketeer or commercial professional, to take your strategic and practical skills to the next level.
€1825,- excl. VAT
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You’ll learn how to turn shopper and market insights into focused category plans.
Think assortment analysis, shelf optimisation, promotion insights and collaboration with key partners – all with one goal: creating more value for your category, your organisation and your customers.
Our training courses are hands-on, with a strong focus on daily practice.
We work with realistic cases, interactive assignments and tools you can use straight away. Would you like to manage your category more effectively? Start today. This training is available as an open programme and can also be offered incompany upon request.
What you’ll learn in this training
- Look, think and decide from the shopper’s perspective
- Develop a well-founded and category-driven plan
- Understand your category’s role within the retailer’s format and value proposition
- Make the right choices in the Retail Marketing Mix: assortment, price, promotion and presentation
- Collaborate for growth: how to truly add value with Category Management
Who it's for:
- Trade Marketeers
- Category Managers
- Accountmanagers
- Trade Marketing managers
- Professionals with 3–6 years of experience
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