2-day training
Location: Amersfoort
Includes the Handbook Category Management
Category Management Online
In today’s fast-evolving digital retail landscape, it’s essential to manage your categories effectively and understand the shopper journey. Our Online Category Management training gives you the tools and insights to make conversion-driven, data-based decisions, optimise assortments and use online retail tools more effectively.
€1825,- excl. VAT
Learn more
Discover how to use digital platforms to improve visibility, boost conversion and strengthen collaboration with suppliers. Whether you’re just starting out or want to deepen your skills, our trainings are designed to provide practically applicable knowledge that helps you succeed in an online environment.
This training is available through open enrolment and can also be delivered in-company or intercompany on request.
What you’ll learn in this training
- How to position your category online for maximum conversion
- How to collaborate with retailers and suppliers for stronger online execution
- How to use online KPIs to measure and improve performance
- How to use content and presentation to influence shopper behaviour
- How to structure your organisation for sustainable success in e-commerce
Who it's for:
- Trade Marketeers
- Foodservice professionals
- Marketeers
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