2-day training
Location: Amersfoort
Includes the Handbook Category Management
Category Management
in Foodservice
Unlock growth in the dynamic Foodservice and Out-of-Home market!
The Foodservice & Out-of-Home market is unique and complex. How can you successfully apply Category Management principles to truly make a difference?
This two-day Advanced Training is designed specifically for professionals working with suppliers, wholesalers and retail formats in Foodservice.
€1825,- excl. VAT
Learn more
Gain essential knowledge about trends, out-of-home shoppers, professional buyers, channels, routes-to-market and retail formats.
Apply Category Management, Trade Marketing and Format Management principles effectively within the unique Foodservice context. Use practical tools to work more efficiently across the chain. Strengthen your commercial approach with the in-depth Foodservice expertise of senior experts from The Category & Trade Company.
The training is available through open enrolment and can also be delivered in-company or intercompany on request.
What you’ll learn in this training
- Understand how Category Management operates within the Foodservice market
- Identify which Foodservice channels offer the most growth potential
- Professionalise your (trade) marketing plan with channel- and format-based choices
- Recognise the needs of professional shoppers and how to respond effectively
- Use formats and tools to plan and develop faster and with greater conviction
Who it's for:
- Trade Marketeers
- Foodservice professionals
- Marketeers
"*" indicates required fields
