Our training courses are developed for professionals in retail who want to grow in their profession. Practical, current and practically applicable – always focused on tangible impact, results and growth. Discover our range and choose the training that best suits you or your team.
Advanced courses
Category Management
In this training, you’ll learn how to translate shopper and market insights into concrete category visions and plans. You’ll gain a clear understanding of how retail formats work, explore strategies and tactics using analyses, tools and cases, and apply them straight away in practice. Strengthen your role and increase the value of your category!
€ 1.825,- (excl. VAT)
27 January & 17 March 2026
12 May & 23 June 2026
6 October & 27 October 2026
Category Management
Online
In this training, you’ll learn how to use data, tools and insights to optimise your online assortment and boost conversion. You’ll discover how to make better use of digital platforms and strengthen collaboration between retailers. For both starters and experienced professionals!
€ 1.825,- (excl. VAT)
22 September & 29 October 2026
Category Management
in foodservice
In this training, you’ll learn how to apply Category Management, Trade Marketing and retail format principles effectively within the foodservice and out-of-home markets. You’ll explore trends, channels, shoppers and routes to market, and work with tools you can use immediately.
€ 1.825,- (excl. VAT)
1 October & 5 November 2026
Format Management
In this two-day training, you’ll learn how to translate brand identity and strategy into clear retail format principles and building blocks such as location, layout, service, assortment, price, presentation and promotion. You’ll discover how to create focus and consistency through format policy, management and execution.
€ 1.825,- (excl.VAT)
10 March & 16 April 2026
17 November & 10 December
Advanced masterclasses
Customer Journey Management
In this one-day masterclass, you’ll learn how to map customer journeys effectively and identify opportunities or pain points. You’ll develop a concrete journey strategy and work on solutions that strengthen customer experience, loyalty and conversion. Make the difference!
€ 1,825,- (excl. VAT)
9 April 2026
8 October 2026
Shopper Marketing
In this masterclass, you’ll learn how to influence shopper behaviour and in-store purchase decisions. Gain practical tools to translate shopper insights into retail media, effective shelving and in-store activation. Increase your conversion, impact and return.
€ 925,- (excl. VAT)
21 April 2026
1 December 2026
FMCG annual negotiation
In this masterclass, you’ll learn how to prepare every aspect of the conversation – from data analysis to setting objectives. You’ll strengthen your story with market insights and refine your conversation skills and strategic negotiation techniques.
€ 925,- (excl. VAT).
14 April 2026
Shelf vision development
What does it take to develop a shelf strategy for a category? What are your key principles, and how do you translate market and category developments into an effective shelf layout? Take your Space Planning expertise to the next level!
€ 925,- (excl. VAT).
11 February 2026
26 November 2026
AI in Category Management
In the one-day masterclass AI in Category Management, we take you into the dynamic world of AI: what it is, how to work with it, and the impact it has on the future of Category Management. Gain practical tools and insights to get started today!
€ 925,- (excl. VAT).
13 May 2026
Skills
