The Category & Trade Company is the leading consulting firm for retail and suppliers in the fields of (omnichannel) Category Management, Trade Marketing, Space Management, Formula Management, and Floor Planning.
We are the authors of various handbooks, including the Category Management Handbook and the Formula Management Handbook.
We work with top professionals who have proven themselves in the field at leading companies. This enables us to help suppliers and retailers grow by connecting strategy, data, and practical experience.
Our mission? There are always opportunities for healthy growth.
Our vision? We believe that true growth comes from developing people.
