The retail and foodservice market never stands still. Those who do, fall behind.
Our training programmes help professionals stay up to date and ahead of the curve.
Practical, current and practically applicable from Category Management and Trade Marketing to Format Management and Space Management.
For individuals and teams who want to grow. Let’s upgrade your knowledge!
Sustainable growth through
training, consultancy and
Interim Specialists
Training
Consultancy
In a competitive market, standing out takes focus and clarity. With strategic and pragmatic consultancy, we help retailers, suppliers, formats and wholesalers move forward. From positioning and category visions to planograms and execution backed by Data & Insights and real-world experience we help improve results. Let’s upgrade your business!
Interim Specialists
Need extra capacity or a fresh perspective? Our Interim Specialists combine deep retail and foodservice expertise with the drive to deliver quick results. They’re flexible, hands-on and add value from day one.
Let’s create impact with interim power.
What
upgrading
your business
looks like
For over 17 years, The Category & Trade Company has been a leading name in Category Management, Trade Marketing and Format Management. Together with our clients, we make a tangible impact in retail and foodservice.
900
+
inspiring training sessions
& workshops
35+
+
driven
colleagues
400+
+
years of experience
What upgrading
your business
looks like
For over 17 years, The Category & Trade Company has been a leading name in Category Management, Trade Marketing and Format Management. Together with our clients, we make a tangible impact in retail and foodservice.
900
+
inspiring training sessions
& workshops
35
+
driven
colleagues
400
+
years of experience
What our clients say about us
“The Customer Journey training gave me tremendous insight into all my different types of touchpoints. After this training, I immediately started applying it in my own business.”
Mehmet Eser
Foodservice HOMiES
“Category management is a true specialism. I’d highly recommend this training to anyone involved in category development.”
Marleen Ligtenbarg,
Marketingmanager Maaltijd Thuis
“Thanks to CTC’s workshops and guidance in the field of Formula Management, we developed a clear blueprint for Appèl’s organization. Their approach combines strategic insight with practical applicability.”
Hanna Polman
Commercieel Directeur Appèl
Our expertise, bundled
The handbook Category Management
Hundreds of international companies have helped shape Category Management into what it is today. This book explores every facet of the discipline, offering sharp insights and bold conclusions. With new cases and practical examples, it reveals fresh growth opportunities – written from a Retailer’s perspective, and therefore essential reading if you want to do business with Retailers.
Authors: Evelyn van Leur, Jan-Willem Grievink
The handbook Format Management
A retailer’s Format is their most powerful strategic weapon. Yet the role of Format Management is often underestimated. What is Format Management and how can it be applied? Drawing on our expertise and passion, we’ve written a practical handbook for both retailers and suppliers who work with retail formats.
Authors: Derk Remmelink en Nico Meyer
The ultimate guide to Category Management
Hundreds of international companies have shaped Category Management into what it is today. In this book, we highlight all facets of the discipline, leading to sharp observations and bold conclusions. With new cases and insights, we uncover growth opportunities. Approached from a retailer’s perspective, and therefore highly relevant if you want to do business with retailers!
Authors: Evelyn van Leur, Jan-Willem Grievink
