With Trade Marketing, you strengthen collaboration with your retailer. You turn data into insights, build a clear strategy, and translate it into impactful trade presentations, activations and shelf advice.
Trade Marketing is the link between strategy and execution in working with retailers. Whether it’s about trade presentations, category development or activation – you want sharp advice and convincing results. We help you translate insights, trends and data into concrete, practically applicable plans. We sharpen your story, structure your approach, and ensure you face your customer with confidence. Our experts combine market knowledge with presentation power and strategic insight. As a trade marketeer, this enables you to drive growth and build sustainable collaboration with your retail partners.
Bridging the gap between
shopper, brand and retailer
Trade Presentations
Wondering how to make your trade presentations more compelling? We teach you how to present with confidence – whether it’s about distribution, a new shelf vision or a growth plan.
A strong trade presentation creates clarity, conviction and tangible impact with your retail partners. We strengthen your story with a solid foundation, clear visual structure and strategic focus. Our approach combines insights, presentation skills and market expertise – so you present with confidence, effect and results.
Category Development
Looking for ways to achieve sustainable category growth? We help you translate trends, shopper behaviour and channel developments into growth opportunities. We support you in defining a clear vision for the years ahead or a concrete category plan for the first year. We also stand beside you in developing an effective omnichannel strategy. Our approach brings structure, vision and a shared goal – giving your category shape and direction both short and long term.
Interim Specialists
When you need temporary support within Trade Marketing, we offer the solution.
Our Interim Specialists bring expertise and calm to your team – ensuring immediate continuity and results.
Advanced Training Courses
Category Management
In this training, you’ll learn how to translate shopper and market insights into concrete category visions and plans. You’ll gain a clear understanding of how retail formats work, explore strategies and tactics using analyses, tools and cases, and apply them straight away in practice. Strengthen your role and increase the value of your category!
€ 1.825,- (excl. VAT)
27 January & 17 March 2026
12 May & 23 June 2026
6 October & 27 October 2026
Category Management
Online
In this training, you’ll learn how to use data, tools and insights to optimise your online assortment and boost conversion. You’ll discover how to make better use of digital platforms and strengthen collaboration between retailers. For both starters and experienced professionals!
€ 1.825,- (excl. VAT)
22 September & 29 October 2026
Category Management
in foodservice
In this training, you’ll learn how to apply Category Management, Trade Marketing and retail format principles effectively within the foodservice and out-of-home markets. You’ll explore trends, channels, shoppers and routes to market, and work with tools you can use immediately.
€ 1.825,- (excl. VAT)
1 October & 5 November 2026
Format Management
In this two-day training, you’ll learn how to translate brand identity and strategy into clear retail format principles and building blocks such as location, layout, service, assortment, price, presentation and promotion. You’ll discover how to create focus and consistency through format policy, management and execution.
€ 1.825,- (excl.VAT)
10 March & 16 April 2026
17 November & 10 December
What our clients say about us
“The Customer Journey training gave me valuable insights into all my different touchpoints. I started putting it into practice right away.”
Mehmet Eser
Foodservice HOMiES
“Category management is a true specialism. I’d highly recommend this training to anyone involved in category development.”
Marleen Ligtenbarg,
Marketingmanager Maaltijd Thuis
Frequently Asked Questions
How do I create a strong trade presentation?
With a combination of sharp data, clear structure and convincing visuals. We help you build and deliver that story with confidence.
Which focus areas fall under Trade Marketing?
A trade marketeer focuses on strengthening the category with the customer. Key focus areas include assortment, pricing and promotions, in-store presentation, product quality and availability. In addition, a trade marketeer contributes to developing category visions, sharing insights and building strong partnerships with retailers.
Do you also work with smaller brands?
Absolutely. For challenger brands in particular, a smart trade marketing approach is highly valuable. We help you evolve from brand supporter to a full Category Management partner – making more tangible impact with your retailer.
Can you assist in training my team?
Yes. We offer tailor-made training and coaching programmes – from presentation skills to strategic thinking.
