Turn data into actionable insights. We make your numbers clear, practical and strategic.
Data is everywhere – but only the right insights make a real difference. We help you get a grip on figures and dashboards, and translate them into concrete actions. We always start with your business question and build analyses and visuals around it that are practically applicable. Our strength lies in combining technical expertise, retail experience and strategic thinking. Whether it’s Power BI, market data or internal datasets, we make your data both useful and understandable. This way, data becomes more than a measurement tool – it becomes a driver for growth and collaboration: helping you explain results, predict trends and seize opportunities.
From data to insight
and results
Data analytics efficiency
Insight matters – but so do speed and efficiency. How can you combine data sources smartly so key information is instantly available? How can you design processes that support faster, more consistent decision-making? The Category & Trade Company helps organisations connect data sources, remove noise and streamline workflows. This turns data into more than a source of knowledge – it becomes a lever for efficiency and continuous improvement.
Fact-based and data-driven plans and solutions
The world of retail data is evolving fast – from transaction data to AI tools and real-time dashboards. Retailers now work with increasingly advanced technology, which changes the supplier’s role. We help you go beyond supplying data: to interpret, advise and adapt to your customer’s needs. We train teams in scenario thinking, faster decision-making and building data-driven category visions and evidence-based plans.
Interim Data Specialists
Need temporary data insights support within your team? Our business analysts and Power BI specialists combine technical skills with retail know-how. They don’t just bring your data to life – they help you create tangible impact right away.
Advanced Training Courses
Category Management
In this training, you’ll learn how to translate shopper and market insights into concrete category visions and plans. You’ll gain a clear understanding of how retail formats work, explore strategies and tactics using analyses, tools and cases, and apply them straight away in practice. Strengthen your role and increase the value of your category!
€ 1.825,- (excl. VAT)
27 January & 17 March 2026
12 May & 23 June 2026
6 October & 27 October 2026
Category Management
Online
In this training, you’ll learn how to use data, tools and insights to optimise your online assortment and boost conversion. You’ll discover how to make better use of digital platforms and strengthen collaboration between retailers. For both starters and experienced professionals!
€ 1.825,- (excl. VAT)
22 September & 29 October 2026
Category Management
in foodservice
In this training, you’ll learn how to apply Category Management, Trade Marketing and retail format principles effectively within the foodservice and out-of-home markets. You’ll explore trends, channels, shoppers and routes to market, and work with tools you can use immediately.
€ 1.825,- (excl. VAT)
1 October & 5 November 2026
Format Management
In this two-day training, you’ll learn how to translate brand identity and strategy into clear retail format principles and building blocks such as location, layout, service, assortment, price, presentation and promotion. You’ll discover how to create focus and consistency through format policy, management and execution.
€ 1.825,- (excl.VAT)
10 March & 16 April 2026
17 November & 10 December
What our clients say about us
“The Customer Journey training gave me valuable insights into all my different touchpoints. I started putting it into practice right away.”
Mehmet Eser
Foodservice HOMiES
“Category management is a true specialism. I’d highly recommend this training to anyone involved in category development.”
Marleen Ligtenbarg,
Marketingmanager Maaltijd Thuis
Frequently Asked Questions
I have lots of data but no insight. What now?
We help you structure your datasets and dashboards so you can clearly see what really matters.
Do you work with Power BI?
Yes, we specialise in Power BI, but we’re experienced with other tools too. We build dashboards and train teams.
Can your analyses be made directly applicable?
Always. We start from the business question and build analyses, visuals and scenarios around it.
Is Data & Insights only for large companies?
Not at all. We work with both small and large organisations – as long as there’s data that can be better used.
