We support retailers and suppliers with consultancy projects that are both strategically strong and practically applicable. By combining data, market insights and years of experience, we develop and implement concrete plans – from Category Management and Trade Marketing to Format Management and Space Management.
Grow your category
with a clear vision
Are you developing or updating your category vision? Then it’s essential to define a clear direction for growth, based on shopper insights, trends and strategic choices. A strong vision provides long-term guidance and translates into a concrete category plan for the first year. Whether you’re a retailer or a supplier, working together on one shared vision increases effectiveness. The Category & Trade Company helps structure this process – from analysis to planning. Drawing on our expertise from both retail and supplier perspectives, we ensure that the vision is supported and executable. That’s how you create focused category growth – with tangible impact on the shop floor and within your organisation.
What kind of consultancy does your team need?
Category Management
Want to take your category management to the next level using data, shopper insights and an omnichannel approach? We help with clear category visions and plans, consultancy projects, training and interim specialists – from analysis to execution.
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Trade Marketing
Want to get more value from market data and turn it into strong category and channel strategies? We support you with sharp insights, compelling commercial presentations and effective omnichannel plans. Consultancy, training and interim support included.
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Format Management
Looking to build a distinctive, consistent retail format that keeps attracting shoppers?
We help define your format principles, apply a clear category manual and translate these into practical applications such as the floor space matrix.
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Space Management
Want to optimise your store layout and influence shopper behaviour effectively?
We help develop and refine floor and shelf plans, backed by solid data analysis.
Together we make your retail space more efficient and effective.
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Data & Insights
Want to go beyond reporting with your data?Curious how to turn dashboards and market data into real insights, scenarios and strategies? We provide hands-on support so you can act faster, smarter and with more tangible impact.
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Strategic growth starts
with a clear process
Analysis & Exploration
We start with a sharp analysis of your challenge, objectives and context – based on data, discussions and market insights.
Strategy & Planning
Together we develop a clear growth or consultancy plan, with concrete recommendations and strategic choices tailored to your organisation, retail format and target audience.
Implementation & Guidance
We don’t just deliver a plan – we help you put it into practice.
Whether through workshops, tools or interim specialists, we stay involved until the results are visible.
What our clients say about us
“The Customer Journey training gave me valuable insights into all my different touchpoints. I started putting it into practice right away.”
Mehmet Eser
Foodservice HOMiES
“Category management is a true specialism. I’d highly recommend this training to anyone involved in category development.”
Marleen Ligtenbarg,
Marketingmanager Maaltijd Thuis
Upgrade your expertise with our handbooks
Looking to deepen your knowledge of category management or format management?
Our handbooks offer clear explanations, practical models and current examples you can apply directly in your work.
Perfect as a complement to training or to get started independently with strong category and format strategies.
What kind of consultancy projects does CTC offer?
We provide consultancy in the areas of Category Management, Trade Marketing, Format Management, Space Management and Data & Insights. From strategy development and process design to implementation.
How does a typical consultancy project with CTC work?
Every project starts with an intake, followed by analysis, planning and implementation. We use practical tools and ensure solid embedding within your organisation.
Do you work for retailers or suppliers?
Both! Because we understand both sides, we help our clients achieve better collaboration and shared growth.
How long does an average consultancy project take?
That depends on the complexity. Some projects last a few weeks, others several months. We always tailor our approach to your needs and pace.
What makes CTC different from other consultancy firms?
Our strength lies in the combination of strategic insight and practical applicability. We know the market inside out, work hands-on with your team and ensure that plans truly work in practice.
