Our Advanced Masterclasses are developed for commercial professionals and teams who want to keep growing and make an immediate impact in their field. We cover current, strategic and practical topics such as shopper marketing, FMCG annual negotiations and the customer journey. Whether you want to influence purchase decisions on the shop floor, conduct annual meetings more effectively or roll out customer journeys strategically: we support your development. The open trainings and tailor-made incompany programmes strengthen your understanding of retail and shopper dynamics and help you act with focus and impact. Want to learn more? Watch the in-company video or schedule an appointment.
Keep growing as a commercial professional
Customer Journey Management
In this one-day masterclass, you’ll learn how to map customer journeys effectively and identify opportunities or pain points. You’ll develop a concrete journey strategy and work on solutions that strengthen customer experience, loyalty and conversion. Make the difference!
€ 1,825,- (excl. VAT)
9 April 2026
8 October 2026
Shopper Marketing
In this masterclass, you’ll learn how to influence shopper behaviour and in-store purchase decisions. Gain practical tools to translate shopper insights into retail media, effective shelving and in-store activation. Increase your conversion, impact and return.
€ 925,- (excl. VAT)
21 April 2026
1 December 2026
FMCG annual negotiation
In this masterclass, you’ll learn how to prepare every aspect of the conversation – from data analysis to setting objectives. You’ll strengthen your story with market insights and refine your conversation skills and strategic negotiation techniques.
€ 925,- (excl. VAT).
14 April 2026
Shelf vision development
What does it take to develop a shelf strategy for a category? What are your key principles, and how do you translate market and category developments into an effective shelf layout? Take your Space Planning expertise to the next level!
€ 925,- (excl. VAT).
11 February 2026
26 November 2026
AI in Category Management
In the one-day masterclass AI in Category Management, we take you into the dynamic world of AI: what it is, how to work with it, and the impact it has on the future of Category Management. Gain practical tools and insights to get started today!
